Paid media helps brands reach targeted audiences quickly, generate leads, increase sales, and improve brand awareness.

Popular platforms include Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, and YouTube Ads.

Google Ads is an advertising platform that allows businesses to run search, display, shopping, and video campaigns.

Search ads appear on search engine results pages based on user keywords.

Display ads are visual banner ads shown across websites and apps.

Video ads are promotional videos displayed on platforms like YouTube, Instagram, and TikTok.

Shopping ads showcase product images, prices, and store details directly in search results.