Retargeting is a strategy that shows ads to users who previously interacted with a website or app.

Audience targeting involves selecting specific users based on demographics, interests, behavior, or intent.

Lookalike targeting helps advertisers reach users similar to existing customers.

Demographic targeting focuses on age, gender, income, education, or occupation.

Geographic targeting delivers ads based on user location.

Behavioral targeting uses user actions and online behavior to personalize ads.

Keyword targeting allows ads to appear when users search specific terms.