Yes, themes influence speed, structure, and user experience.
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Yes, Shopify themes can significantly affect SEO. A well-coded, lightweight, and responsive theme improves page speed, mobile usability, site structure, and Core Web Vitals, all of which influence search rankings. SEO-friendly themes also support proper heading hierarchy, clean HTML, schema markup, and easy navigation, helping search engines crawl and index your store more effectively while providing a better user experience.