In the history of Indian agricultural mechanization few names are more prominent than Eicher Tractor. Starting its story in the post-independence years, Eicher did not just sell tractors; it revolutionised building an indigenous machine and made farm mechanisation accessible to millions of Indian farmers.
Currently the brand is being managed by TAFE Motors & Tractors Ltd. (TMTL), and with that ownership, it’s no lie to say that the basic belief in a machine’s reliability, fuel efficiency and simplicity continues to be its guiding force. Eicher Tractor: A Robust No Nonsense Workhorse For any farmer who needs a strong no-nonsense work horse, the Eicher tractor in India is a highly desirable option that brings about more than you anticipate.
In the following blog, we delve in to the lineage, trademark benefits and a fiercely competitive Eicher tractor price that keep it one of most seen brands on fields and highways all over India.
The authors are not related to any company mentioned Eicher Tractor and its entrepreneurship in India is a story of genuine self-reliance.
1959 Landmark: The first milestone was set in 1959, when the Eicher tractor rolled out for the first time and that too from its plant at Faridabad. This was a landmark moment for India’s agricultural sector, as it signaled a move from dependence on imported machinery.
The simplicity is its strength “Eicher tractors were an instant hit due to their simple, yet solid designs, which made it easy for farmers to maintain and service them even in far-off villages. This emphasis on rugged simplicity
“Ummeed Se Zyada” (More Than Expected): The brand’s tag line captures their value proposition to the farmer: More than his expectation of performance and durability, translating into a good ROI)