A method of comparing two versions of a page to determine which performs better.

Smaller actions such as newsletter signups or adding products to cart.

Major business goals like purchases or subscriptions.

CRO helps businesses generate more revenue without increasing traffic.

A conversion is any desired user action such as a purchase, signup, download, or form submission.

CRO is the process of improving a website, landing page, or app to increase the percentage of visitors who complete a desired action.