What are micro conversions?

Micro conversions are smaller actions users take on a website that indicate engagement or progress toward a primary conversion, such as making a purchase, submitting a form, or becoming a customer.

Examples of micro conversions:

1. Product view – Viewing a product or service page.
2. Add to cart – Adding a product to the shopping cart.
3. Add to wishlist – Saving a product for later.
4. Email signup – Subscribing to a newsletter.
5. Account creation – Creating an account.
6. Form start – Beginning to complete a form.
7. Product search – Searching for a product or service.
8. Video engagement – Watching a product or educational video.
9. Download – Downloading a catalog, guide, or resource.
10. Begin checkout – Starting the checkout process.

Micro vs. macro conversions

• Micro conversion: Add to cart
• Macro conversion: Completed purchase

For example:

Product View → Add to Cart → Begin Checkout → Purchase

The first three can be tracked as micro conversions, while the completed purchase is the macro conversion.

In CRO, micro conversions help businesses understand user engagement, identify funnel drop-offs, and determine which steps should be optimized to increase final conversions.