A design approach ensuring websites work on all screen sizes.

Empty space used to improve readability and focus.

Arranging elements to guide user attention effectively.

They influence whether users continue reading.

Improving headlines to capture attention and increase engagement.

Clear benefits, uniqueness, and customer relevance.

A statement explaining why customers should choose a product.

Showing tailored content to specific user groups.

Grouping users based on shared characteristics.

“Changing the CTA color to orange will increase clicks.”