Testing based on a predicted outcome.

It prevents decisions based on random results.

A measure showing whether test results are reliable.

Another term for A/B testing.

Fear of Missing Out marketing that creates urgency.

Simplify layouts and use clear navigation.

The mental effort required to use a website.

Anything that slows down or confuses users.

A checkout process requiring minimal steps to complete a purchase.

It reduces friction for first-time customers.