Negative keywords prevent ads from showing for irrelevant searches.

Keyword targeting allows ads to appear when users search specific terms.

Behavioral targeting uses user actions and online behavior to personalize ads.

Geographic targeting delivers ads based on user location.

Demographic targeting focuses on age, gender, income, education, or occupation.

Lookalike targeting helps advertisers reach users similar to existing customers.

Audience targeting involves selecting specific users based on demographics, interests, behavior, or intent.