Evaluating a website using usability best practices.

Making optimization decisions based on analytics and user data.

A business mindset focused on continuous testing and improvement.

Higher retention improves profitability.

The total revenue expected from a customer over time.

Analyze drop-off points and remove friction.

Users dropping off before completing conversions.

Optimizing landing pages for paid advertising campaigns.

SEO brings traffic while CRO converts visitors into customers.

Testing and conversion optimization.