Google Analytics, Hotjar, Optimizely, and VWO.

Software used for testing, analytics, and user behavior tracking.

Using surveys and reviews to improve user experience.

It shows whether users engage with content.

Tracking how far users scroll on a page.

Improving menus and page structure for easier browsing.

High-quality images, reviews, pricing, and clear descriptions.

Improving product pages to increase purchases.

CRO focused on direct consumer sales and engagement.

CRO focused on business-to-business conversions.