Why are subfolders recommended?

Subfolders are often recommended because they provide a simple, organized URL structure while keeping content under the same main domain.

Benefits include:

• Simpler site management — multiple sections can be managed under one domain.
• Consolidated SEO signals — localized or categorized content remains within the same domain.
• Clear organization — URLs such as example.com/en/ or example.com/blog/ clearly indicate the content’s location.
• International SEO support — subfolders can distinguish different languages or markets.
• Consistent branding — customers continue using the same primary domain.
• Easier analytics and monitoring — performance across sections can be tracked within one domain.

For Shopify Markets, subfolders can be a practical choice when merchants want different market or language versions without managing multiple domains.