What are SEO benefits of subfolders?

Subfolders are directories within a domain, such as example.com/in/ or example.com/blog/. They can offer several SEO benefits:

• Consolidate SEO authority — pages remain under the same main domain.
• Simplify site management — content can be organized within one domain.
• Clear URL structure — subfolders make site sections and regional versions easier to understand.
• Support international SEO — subfolders can distinguish language or country versions, such as /en/ or /in/.
• Simplify analytics and reporting — multiple sections can be managed under the same domain.
• Make internal linking easier — all sections remain within the same domain structure.

For international Shopify stores, subfolders can be useful when merchants want localized markets without maintaining separate domains or subdomains.