They help search engines understand images and improve accessibility.
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Alt tags (alternative text) are important because they describe images to search engines and screen readers, improving both SEO and accessibility. Well-written alt tags help search engines understand image content, increase the chances of ranking in image search results, and provide context if an image fails to load. For Shopify stores, descriptive alt text can improve organic visibility, enhance the user experience for visually impaired visitors, and support overall website SEO.