There are a few of them, one of which suggests defining three key messages about your product/service, targeting three audience segments, and using three main marketing channels.
For example, a fitness brand might highlight affordability, convenience, and results as its three messages. It could target busy professionals, college students, and stay-at-home parents as its three segments. Then it might focus on Instagram, email marketing, and paid search as its three channels.
The rule exists for one reason: restraint. Once you start adding a fourth message, a fifth audience, and twelve channels, you’re simply diluting focus.
If you’re structuring campaigns this way, having a clear strategic foundation helps keep those three elements aligned — this page outlines that kind of approach well: https://thinkpixa.com/strategy/marketing-strategy/
There are a few of them, one of which suggests defining three key messages about your product/service, targeting three audience segments, and using three main marketing channels.
For example, a fitness brand might highlight affordability, convenience, and results as its three messages. It could target busy professionals, college students, and stay-at-home parents as its three segments. Then it might focus on Instagram, email marketing, and paid search as its three channels.
The rule exists for one reason: restraint. Once you start adding a fourth message, a fifth audience, and twelve channels, you’re simply diluting focus.
If you’re structuring campaigns this way, having a clear strategic foundation helps keep those three elements aligned — this page outlines that kind of approach well: https://thinkpixa.com/strategy/marketing-strategy/