It allows different businesses to see different product prices based on assigned catalogs.
NOIR & BLANCO COMMUNITY
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Customer-specific pricing is a pricing strategy that allows a merchant to offer different prices to specific customers or customer groups instead of showing the same price to everyone.
In Shopify B2B, customer-specific pricing is typically managed through price lists assigned to a company or customer account. This allows merchants to provide negotiated wholesale prices, volume discounts, or special contract pricing.
For example, a retail customer may see a product priced at ₹1,000, while a B2B customer assigned to a wholesale price list may see the same product priced at ₹850.
In short, customer-specific pricing lets merchants display personalized prices for particular customers or companies based on their assigned pricing terms.