Should all URLs be redirected?

Yes, all important Magento URLs should be redirected to their corresponding Shopify URLs whenever possible. Implementing 301 redirects ensures that visitors and search engines are sent to the correct pages after migration, helping preserve SEO rankings, traffic, and user experience.

URLs that should typically be redirected include:

• Product pages
• Category or collection pages
• CMS pages (About Us, Contact, FAQ, etc.)
• Blog posts and blog categories
• Landing pages
• Brand or manufacturer pages (if applicable)
• Search engine–indexed URLs with existing traffic or backlinks

Benefits of redirecting URLs:

• Preserves search engine rankings and page authority.
• Prevents 404 (Page Not Found) errors.
• Maintains backlinks from external websites.
• Ensures customers using old bookmarks or links reach the correct pages.
• Provides a smooth transition for both users and search engines.

Best practices:

• Use 301 (permanent) redirects rather than temporary redirects.
• Redirect each old URL to the most relevant new Shopify page, not just the homepage.
• Avoid redirect chains and loops.
• Test redirects before and after launch.
• Monitor Google Search Console for crawl errors and fix any missing redirects promptly.

While every valuable and indexed URL should be redirected, pages that are obsolete or intentionally removed may not require redirects. However, if they previously received significant traffic or backlinks, it’s recommended to redirect them to the closest relevant page to preserve SEO value.