Merchants can configure catalogs so B2B customers only see their assigned pricing.
NOIR & BLANCO COMMUNITY
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No. B2B customers generally do not see retail pricing when they are logged into their assigned B2B customer account.
In Shopify B2B, merchants can assign company-specific price lists to B2B customers. When those customers sign in, they see their wholesale or negotiated prices instead of the store’s standard retail prices.
So, B2B customers typically see the pricing that has been assigned to their company through a price list, not the retail pricing shown to regular retail customers.