MARKETING

Influencers drive traffic and trust that encourage direct purchases.

Social commerce is selling products directly through social media platforms.

Using narratives and experiences to promote products naturally.

Content designed specifically to trigger likes, comments, or shares.

EMV estimates the value generated from influencer exposure organically.

CPA means cost per acquisition or conversion.

CPC stands for cost per click.

CPM means cost per thousand impressions.

Tracking measures campaign performance using analytics and reporting tools.

The process of introducing creators to campaign requirements and workflows.