MARKETING

RFM analysis evaluates customer recency, frequency, and spending value.

Open rate measures how many recipients opened an email campaign.

CRM software manages interactions with customers and leads.

ESP stands for Email Service Provider, which manages email campaigns.

A/B testing compares two versions of content to determine which performs better.

Tracking conversions helps measure campaign effectiveness.

A referral link tracks traffic and conversions from specific marketing channels.

Shopify Markets helps merchants manage international selling experiences.

Localized currencies and languages improve customer trust and shopping comfort.

Customers expect familiar layouts, which improves usability and trust.