MARKETING

Lead generation advertising focuses on collecting user information such as emails or phone numbers.

Engagement advertising aims to increase likes, comments, shares, and interactions.

A campaign objective defines the main goal, such as traffic, engagement, leads, or sales.

Meta Ads Manager is the platform used to create and manage Facebook and Instagram ads.

Social media advertising involves paid campaigns on platforms like Facebook, Instagram, LinkedIn, and TikTok.

Influencer paid promotion involves paying creators to promote products to their audience.

Native ads blend naturally with surrounding content on websites or apps.

Programmatic advertising uses automation and AI to buy digital ad inventory.

Performance marketing focuses on measurable actions such as sales or leads.

Brand awareness campaigns focus on increasing visibility and recognition.