MARKETING

Brand awareness campaigns focus on increasing visibility and recognition.

This strategy automatically adjusts bids to get the highest possible conversions within budget.

Target ROAS bidding optimizes campaigns to achieve a specific return on ad spend.

Target CPA bidding aims to generate conversions at a specified acquisition cost.

Smart Bidding is Google’s AI-powered bidding strategy focused on conversions or value.

Manual bidding allows advertisers to set their own bid amounts.

Automated bidding uses machine learning to optimize bids for campaign goals.

Campaign optimization improves performance through targeting, bidding, and creative adjustments.

Frequency measures how often a user sees an ad.

Rotate creatives, refresh messaging, and expand audience targeting.