MARKETING

ROI measures the return generated from influencer marketing investments.

Impressions represent the number of times content is displayed to users.

Reach refers to the total number of unique users who see influencer content.

It indicates how active and connected an influencer’s audience is.

It measures audience interaction through likes, comments, shares, and saves.

Fashion, beauty, fitness, gaming, technology, food, travel, healthcare, and finance.

Followers often trust influencers because of their authentic relationship and consistent content.

UGC is content created by users or customers featuring a brand or product.

Brand advocacy happens when influencers or customers genuinely support and recommend a brand.

It is a model where influencers earn commissions for generating sales through unique links or codes.