MARKETING

An influencer campaign is a planned marketing activity involving creators promoting a brand.

Influencer outreach is the process of contacting creators for potential collaboration.

Instagram, YouTube, TikTok, Facebook, LinkedIn, Pinterest, Snapchat, and X.

A mega influencer has more than 1 million followers and celebrity-level reach.

A macro influencer has around 100,000–1 million followers and broad reach.

A micro influencer usually has 10,000–100,000 followers and strong niche influence.

A nano influencer typically has 1,000–10,000 followers with highly engaged communities.

Nano, micro, macro, mega influencers, and celebrities.

An influencer is a person with an engaged audience on social media or digital platforms who can impact purchasing decisions.

It helps brands build trust, increase awareness, improve engagement, and drive sales through authentic recommendations.