EMV estimates the value generated from influencer exposure organically.

CPA means cost per acquisition or conversion.

CPC stands for cost per click.

CPM means cost per thousand impressions.

Tracking measures campaign performance using analytics and reporting tools.

The process of introducing creators to campaign requirements and workflows.

Platforms where brands and influencers connect for collaborations.

These are tools that help brands discover, manage, and analyze influencer campaigns.

A niche is the specific topic or industry an influencer focuses on.

Audience relevance, engagement, authenticity, content quality, and niche.