B2B stands for Business-to-Business.

B2B eCommerce is the online buying and selling of products or services between businesses instead of individual consumers.

Information customers intentionally share with brands.

Design techniques that influence user behavior positively.

Evaluating a website using usability best practices.

Making optimization decisions based on analytics and user data.

A business mindset focused on continuous testing and improvement.

Higher retention improves profitability.

The total revenue expected from a customer over time.