By creating direct answers, FAQs, schema markup, and authoritative content.

Many users receive answers without clicking traditional search results.

AI-powered systems that directly answer user questions.

SEO aims for rankings; AEO aims for answer inclusion.

Answer Engine Optimization focuses on optimizing content to appear in AI-generated answers, featured snippets, and voice search results.

Through citations, backlinks, entity mentions, user engagement, and content quality.

The prominence of an entity within content.