Generative Engine Optimization focuses on increasing visibility inside AI-generated responses.
Instead of ranking pages, GEO aims to influence AI-generated recommendations.
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GEO (Generative Engine Optimization) is the practice of optimizing website content so that AI-powered search engines and assistants, such as ChatGPT, Google AI Overviews, Claude, and Perplexity, can easily understand, trust, and reference it in their generated responses. Unlike traditional SEO, which focuses on ranking in search results, GEO aims to increase a brand’s visibility within AI-generated answers by emphasizing high-quality, well-structured, authoritative, and intent-focused content. Effective GEO helps businesses improve AI Discovery, build credibility, and reach customers through the growing use of generative AI search.