A sub-brand is a separate brand operating under a parent brand.

A house of brands strategy involves multiple independent brands under one company.

A branded house strategy uses a single master brand across products and services.

Brand extension uses an existing brand name for new products or categories.

Poor extensions can confuse customers and weaken brand identity.

Rebranding involves changing a brand’s identity, positioning, or image.

To stay relevant, reach new audiences, or reflect business changes.