Performance marketing focuses on measurable actions such as sales or leads.

Programmatic advertising uses automation and AI to buy digital ad inventory.

Native ads blend naturally with surrounding content on websites or apps.

Influencer paid promotion involves paying creators to promote products to their audience.

Social media advertising involves paid campaigns on platforms like Facebook, Instagram, LinkedIn, and TikTok.

Meta Ads Manager is the platform used to create and manage Facebook and Instagram ads.

A campaign objective defines the main goal, such as traffic, engagement, leads, or sales.