Engagement advertising aims to increase likes, comments, shares, and interactions.

Lead generation advertising focuses on collecting user information such as emails or phone numbers.

eCommerce advertising promotes products online to drive sales.

Dynamic product ads automatically show relevant products to interested users.

A product feed is a file containing product details used in shopping and catalog ads.

Google Merchant Center stores product data for Google Shopping campaigns.

Audience segmentation divides users into groups based on characteristics or behavior.