- Why this matters: Trademark protection in the UAE secures brand rights across all seven emirates and prevents others from using, copying, or registering your mark.
- Core issue: Whether the Ministry of Economy accepts direct filings from foreign applicants or requires a UAE-based representative and a copy of a UAE trade licence as part of the application package.
- Common complications: Differences between filing directly, filing through a UAE agent, whether local trade licence documentation is mandatory, and how enforcement and oppositions are handled when the owner is foreign.
- What respondents should address: Eligibility requirements for foreign natural persons and companies, required documentation, role of UAE-registered agents or power of attorney, practical filing routes (direct vs. via agent), typical timelines and costs, and real-world enforcement limits for foreign owners.
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