Identical or very similar content appearing on multiple pages.

They prevent duplicate content and improve rankings.

Use descriptive titles, unique content, optimized images, and customer reviews.

Keywords used when users compare products or solutions.

Keywords used when users seek information.

Keywords used when customers are ready to purchase.

The purpose behind a search query.

Using keyword research tools, customer research, and search suggestions.

Related terms that support the primary keyword.

The main search terms a page targets.