For loyalty rewards, refunds, retention, and promotions.
NOIR & BLANCO COMMUNITY
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Merchants issue store credit to provide customers with value that can be used on future purchases instead of, or in addition to, a refund.
Common reasons include:
Returns or exchanges when a merchant wants to offer credit instead of a cash refund.
Customer service compensation for delays, damaged items, or other issues.
Promotions or loyalty rewards to encourage repeat purchases.
Goodwill gestures to maintain customer satisfaction and retention.
Store credit helps merchants encourage future purchases and build customer loyalty while keeping the value within the store.