Why is HTTPS important?

HTTPS (Hypertext Transfer Protocol Secure) is important because it encrypts data exchanged between a user’s browser and a website, protecting sensitive information such as login credentials, payment details, and personal data from interception. It builds user trust, enhances website security, and is a confirmed Google ranking signal. HTTPS also supports better SEO, AI SEO, and AEO by ensuring search engines recognize the site as secure and trustworthy, which can improve search visibility and user confidence.