Why is app performance important?

App performance is important because poorly performing apps can slow down a Shopify store, affect the customer experience, and potentially reduce conversions.

Good app performance can help:

• Keep page load times fast.
• Improve the shopping experience.
• Support better conversion rates.
• Reduce technical errors and interruptions.
• Avoid unnecessary impact on store performance and Core Web Vitals.
• Ensure app features work reliably.
• Improve overall store efficiency.

Merchants should regularly review installed apps and remove apps they no longer need, especially if they negatively affect store performance.