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ajay
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Enlightened
Asked: 2026-05-14T16:43:25+05:30 In:

Why are redirects critical during migration?

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Redirects preserve SEO rankings and prevent broken links.

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1 Answer

  1. Pramendra Yadav
    Enlightened Founder @ NOIR & BLANCO

    Redirects are critical during migration because they connect old URLs to their corresponding new URLs, helping preserve both the customer experience and SEO value of the existing site.

    Key benefits include:

    • Prevent 404 errors when old URLs are no longer used.
    • Preserve organic traffic by directing visitors to the correct new pages.
    • Protect SEO signals associated with established URLs.
    • Preserve backlink value by sending users from external links to the new pages.
    • Improve user experience by preventing visitors from landing on missing pages.
    • Help search engines understand the site change and discover the new URLs.

    For large migrations, merchants should create a complete URL mapping and implement 301 redirects before launch, then test them after the migration.