Why are internationalized domains useful?

Internationalized domains are useful because they allow merchants to create domain names that use non-Latin characters or localized scripts, making websites more accessible and recognizable to customers in different regions.

Benefits include:

• Localized branding — domain names can reflect local languages and scripts.
• Better user familiarity — customers can interact with a domain in a script they commonly use.
• International market support — useful for businesses targeting customers in different countries.
• Improved brand recognition — localized domain names can make a regional presence clearer.

For example, an internationalized domain can use characters from scripts such as Arabic, Chinese, Cyrillic, or Devanagari instead of only standard Latin characters.