They improve customer experience and encourage repeat purchases.
NOIR & BLANCO COMMUNITY
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Customer accounts are useful because they give customers a dedicated place to manage their relationship with a Shopify store. With customer accounts, customers can view order history, track orders, manage addresses and profile details, use saved payment methods, access store credit, and, for B2B customers, manage company information and company orders. This improves convenience for customers and helps merchants provide better customer service and encourage repeat purchases.