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ajay
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Enlightened
Asked: 2026-06-05T15:06:03+05:30 In:

Why are customer accounts required?

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They ensure only authorized users can access wholesale pricing and catalogs.

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1 Answer

  1. Pramendra Yadav
    Enlightened Founder @ NOIR & BLANCO

    Customer accounts are required for Shopify B2B because they allow businesses to identify customers, assign them to companies and locations, provide customer-specific pricing and catalogs, manage permissions, and enable features such as order history, reordering, and payment terms.