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ajay
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ajayEnlightened
Asked: June 19, 20262026-06-19T16:16:13+05:30 2026-06-19T16:16:13+05:30In: COMMERCE

What should be audited before migration?

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Products, categories, customers, orders, custom features, extensions, integrations, SEO structure, and content.

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  1. Pramendra Yadav
    Pramendra Yadav Enlightened Founder @ NOIR & BLANCO
    2026-07-14T16:38:42+05:30Added an answer on July 14, 2026 at 4:38 pm

    Before migrating from Magento to Shopify, a comprehensive audit should be performed to understand the current store setup, identify risks, and create an accurate migration plan. The audit helps ensure that important data, functionality, SEO value, and customer experience are preserved.

    Key areas that should be audited before migration include:

    1. Product Catalog Audit

    • Product names, descriptions, SKUs, and variants
    • Product categories and attributes
    • Pricing and inventory data
    • Images and media files
    • Custom product options
    • Out-of-stock and discontinued products

    2. Customer Data Audit

    • Customer accounts
    • Customer profiles
    • Addresses
    • Order history requirements
    • Customer groups and segments
    • Newsletter subscriptions and preferences

    3. Order and Transaction Audit

    • Historical orders
    • Order statuses
    • Refund and return data
    • Payment records
    • Fulfillment information

    4. SEO Audit

    • Indexed URLs
    • Organic traffic pages
    • Keyword rankings
    • Title tags and meta descriptions
    • Header tags
    • Internal links
    • Backlinks
    • XML sitemap
    • Robots.txt
    • Canonical tags
    • Structured data

    5. Extension and Custom Feature Audit

    • Installed Magento extensions
    • Custom modules
    • Third-party integrations
    • Custom checkout features
    • Product configurators
    • Loyalty programs
    • Marketing automation tools

    6. Design and User Experience Audit

    • Current theme and layouts
    • Navigation structure
    • Mobile experience
    • Page templates
    • Conversion paths
    • Customer journey

    7. Performance Audit

    • Page speed
    • Core Web Vitals
    • Server performance
    • Image optimization
    • Database performance
    • High-traffic pages

    8. Integration Audit

    • Payment gateways
    • Shipping providers
    • ERP and CRM systems
    • Inventory management tools
    • Analytics platforms
    • Marketing platforms

    9. Content Audit

    • CMS pages
    • Blog articles
    • Images and videos
    • FAQs
    • Landing pages
    • Legal pages

    10. Analytics and Tracking Audit

    • Google Analytics setup
    • Google Tag Manager
    • Conversion tracking
    • Marketing pixels
    • Custom reports

    Benefits of a pre-migration audit:

    • Reduces migration risks
    • Prevents data loss
    • Protects SEO rankings
    • Identifies necessary Shopify apps and custom development
    • Improves project planning
    • Helps create a smoother Shopify launch

    A detailed pre-migration audit ensures that only valuable data and functionality are moved while creating a cleaner, faster, and more scalable Shopify store.

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