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Ongoing Shopify maintenance can include bug fixes, theme updates, design changes, CRO improvements, mobile optimization, app support, integrations, navigation updates, product or collection changes and technical troubleshooting. A maintenance plan can help brands manage continuous website improvements without treating every change as a separate development project.
Ongoing Shopify maintenance services help keep an ecommerce store secure, functional, fast, and up to date. The services to consider depend on the store’s size, traffic, apps, integrations, and business requirements.
Theme maintenance: Update and maintain the Shopify theme, fix layout issues, and check compatibility after changes.
Bug fixes and troubleshooting: Resolve broken features, checkout issues, display errors, and technical problems.
App maintenance: Review app updates, settings, permissions, compatibility, and unnecessary apps.
Performance optimization: Monitor page speed, Core Web Vitals, image sizes, scripts, and mobile performance.
Security reviews: Review staff access, account permissions, app access, and security settings.
Backup and recovery planning: Maintain recoverable copies of important store data and custom theme code, and periodically test restoration procedures.
SEO maintenance: Check indexing, broken links, redirects, metadata, structured data, and technical SEO issues.
Checkout and payment testing: Test checkout flows, payment methods, discounts, shipping rules, and tax settings.
Integration monitoring: Check synchronization between Shopify and connected ERP, CRM, inventory, accounting, and fulfillment systems.
Content and product updates: Maintain product details, collections, images, landing pages, and promotional content.
Analytics monitoring: Review conversion rates, traffic, checkout abandonment, tracking accuracy, and sales reports.
Technical support: Provide ongoing troubleshooting, emergency assistance, and scheduled development improvements.
For a maintenance agreement, define the services included, monthly hours, response times, monitoring frequency, reporting, and charges for work outside the plan.