Theme customization involves modifying colors, fonts, layouts, sections, and functionality to match a brand’s identity.
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Theme customization is the process of personalizing a Shopify theme to reflect a brand’s identity and meet specific business needs. It involves modifying elements such as colors, fonts, layouts, sections, images, navigation, and functionality using the Shopify Theme Editor or custom code. Theme customization helps create a unique, engaging storefront, enhances the customer experience, and supports better conversions and brand consistency.