What is the benefit of subdomains?

Subdomains are separate sections of a website that use a prefix before the main domain, such as uk.example.com or blog.example.com.

Benefits include:

• Market or language separation — useful for creating region-specific storefronts.
• Clear site organization — different functions or audiences can have distinct sections.
• Flexible management — certain sections can have different configurations or content.
• International expansion — merchants can use subdomains for country or language versions.
• Brand consistency — all subdomains remain connected to the main domain.

For Shopify stores, subdomains can be useful with Shopify Markets for serving different markets, although merchants should consider their SEO, navigation, and localization strategy before choosing subdomains over subfolders or country-specific domains.