What is Shopify automation?

Shopify automation is the use of workflows, apps, APIs, and other automated tools to perform repetitive store tasks without requiring manual action each time.

Common examples include:

• Automatically tagging customers or orders based on conditions.
• Updating inventory or product information.
• Sending notifications when orders meet specific conditions.
• Automating parts of order and fulfillment workflows.
• Managing customer segmentation and marketing activities.
• Flagging orders that require manual review.
• Connecting Shopify with external systems such as ERP, CRM, or accounting software.

Shopify Flow is one of Shopify’s tools for creating automated workflows using triggers, conditions, and actions.