What is retargeting?

Retargeting is a digital advertising strategy that targets people who have previously interacted with a brand, website, app, or advertisement but have not completed a desired action, such as making a purchase or signing up.

In Reddit advertising, retargeting helps businesses reconnect with interested users and encourage them to take action.

How does retargeting work?

1. A user visits a business website or interacts with its advertisement.

2. Tracking tools, such as the Reddit Pixel or Conversions API, record eligible interactions.

3. The advertiser creates an audience based on available activity data.

4. Reddit displays relevant ads to eligible users.

5. Users may return to the website and complete a purchase.

Example

A customer visits an online jewellery store and views diamond engagement rings but leaves without purchasing.

The jewellery brand can use Reddit retargeting to show relevant advertisements to eligible users who previously visited its website.

Benefits of retargeting

1. Increases brand awareness.

2. Encourages repeat website visits.

3. Improves conversion opportunities.

4. Reconnects with interested customers.

5. Reduces wasted advertising spend.

6. Supports customer acquisition and sales growth.

Common retargeting strategies

• Website retargeting: Target previous website visitors.

• Product retargeting: Show products users previously viewed.

• Engagement retargeting: Reach eligible users who interacted with ads.

• Cart abandonment retargeting: Remind users about products left in their shopping carts.

• Customer retargeting: Promote relevant products to existing customers.

Key takeaway: Retargeting helps businesses reconnect with people who have already shown interest in their products or services, increasing the chances of engagement and conversions.