Managing product descriptions, pricing, and specifications.
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Product data management (PDM) is the process of organizing, maintaining, updating, and controlling product information throughout its lifecycle. In B2B eCommerce, it helps businesses keep product information accurate and consistent across their online store, ERP, marketplaces, sales channels, and other connected systems.
Product data can include:
For example, a manufacturer may manage specifications, product images, wholesale prices, and compatibility information in a central product data system. That information can then be distributed to its eCommerce store, sales team, ERP, and other sales channels.
Effective product data management helps businesses:
Product data management is particularly important for businesses with large catalogs, many product variants, multiple sales channels, or frequently changing product information. Data governance, validation, permissions, and regular updates help maintain reliable product information.