What is product bundling?

Product bundling is the practice of combining two or more related products or services into a single package or offer. In B2B eCommerce, bundles can make purchasing more convenient and may provide businesses with a more complete solution for a particular need.

Common types of product bundles include:

• Complementary bundles – Products that are commonly used together.
• Starter kits – A collection of products needed to begin using a solution.
• Bulk bundles – Products packaged in larger quantities for business purchasing.
• Service bundles – Products combined with installation, maintenance, training, or support.
• Custom bundles – Buyers select products or components based on their requirements.
• Fixed bundles – Predefined combinations sold as a single package.

For example, an office-supply B2B store could offer a printer bundle containing a printer, compatible toner, and paper as one package.

Product bundling can help businesses:

• Increase average order value (AOV).
• Encourage customers to purchase complementary products.
• Simplify purchasing for business buyers.
• Support bulk purchasing and standardized packages.
• Introduce customers to related products.

In B2B commerce, bundle pricing may depend on quantity, customer-specific pricing, contracts, minimum order quantities, and product availability. Businesses should clearly communicate what is included in each bundle and ensure that inventory, pricing, and fulfillment systems correctly handle bundled products.