What is Maximize Conversions bidding?

Maximize Conversions is an automated bidding strategy in Google Ads that uses Google’s AI to help generate as many conversions as possible within an advertiser’s budget. It automatically adjusts bids for each eligible ad auction using signals such as device, location, time, and user context to improve the likelihood of a conversion.

A conversion can be a purchase, form submission, phone call, sign-up, or another valuable action defined by the advertiser.

Key features of Maximize Conversions bidding:

• Automated bidding: Google Ads sets bids automatically instead of requiring manual bid adjustments for individual auctions.

• Budget-based optimization: The strategy aims to get as many conversions as possible within the campaign’s budget.

• Real-time signals: It uses auction-time signals to estimate the likelihood that a user will convert.

• Conversion tracking: Accurate conversion tracking helps Google Ads understand which actions to optimize for.

• Flexible performance: The number and cost of conversions can vary depending on competition, audience behavior, and campaign settings.

• Budget control: Advertisers should monitor actual spending and conversion costs, since the strategy does not guarantee a specific number of conversions or a target cost per conversion.

Example: A Shopify jewellery store runs a Google Ads campaign with a daily budget of ₹2,000. Using Maximize Conversions bidding, Google automatically adjusts bids to try to generate as many purchases as possible within the budget.

Maximize Conversions vs. Target CPA

Target CPA may be available as a separate strategy or as a target setting within a conversion-focused campaign, depending on the Google Ads campaign type.

In short: Maximize Conversions bidding is an automated Google Ads strategy that aims to generate the highest possible number of conversions within your campaign budget.