What is customer management in Shopify?

Customer management in Shopify is the process of organizing, viewing, and managing customer information and interactions through the Shopify admin.

Merchants can use it to:

• View customer profiles, contact details, and order history.
• Add or update customer information.
• Organize customers using tags and customer segments.
• Track customer orders, returns, and interactions.
• Manage email marketing consent where applicable.
• Identify customer groups for personalized marketing and sales activities.
• Support customer service by accessing relevant customer and order information.

Effective customer management helps merchants keep customer records organized and provide more relevant shopping and support experiences.